Virtual Predictive Dialer - it's the Kinkos of dialer solutions

What is the difference between a hosted predictive dialer and a virtual predictive dialer? They are very similar in most respects. The technology employed is the same and the business models are very similar. They both sell access to predictive dialers on the basis of $'s per seat or $'s per hour.

Their existence as viable business models became possible with the advent of:

1. IP networks and the Internet
2. VoIP phone systems
3. Web interfaces

Hosted predictive dialers were initially used by SMBs and to a lesser extent by big business. There is now a trend for businesses of all size to use outsourced and hosted services irrespective of their size. The hosted option has gone up market and the providers focused on that that segment are progressively enriching their offerings as a means of increasing entanglement with customers and deepening relationships.

On the other hand, businesses that present themselves as virtual predictive dialer solutions typically target SMBs and even SOHO business operators. They are following in the foot steps of Kinkos and Pack-N-Send. They offer a more basic menu of services and take on a greater volume of ad work.

Customers using a virtual service typically include: mortgage brokers, debt collectors, insurance agents, charities, market researchers and even network marketers. They're an attractive solution for small business people who operate in these areas and require a stream of qualified business leads.

There are now tens of millions of self employed SOHO business operators who can benefit from being able to access predictive dialer software on an ad hoc basis as a virtual facility.

It's also a model that compliments the hosted VoIP PBX market, which is another service that is experiencing enormous growth as SMBs discover and sign up with small business phone service providers as an alternative to purchasing a small business phone system. However, competition is intense and providers are now adding on options to their basic services with a view to both increasing differentiation and entanglement with customers. The add-ons include such options as VoIP recording, VoIP monitoring and VoIP predictive auto dialer services.

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