Telephone Dialers
The Ultimate Telemarketing Lead Generation Tool

Telephone dialers are the cornerstone of the telemarketing industry. They increase the productivity of contact center agents, so that they can spend more minutes in every hour speaking with prospective customers rather than dialing, waiting, dialing ...

Automatic phone dialers are not the right solution for every product and service. They work best in the business to consumer space and it helps if there is a well known brand name behind the offering. For example, phone, cable and utility companies have achieved great success in employing the technology.

Compared with alternative ways of securing new customers, predictive dialers are a highly cost effective tool. The alternatives include:

Predictive dialers and auto phone dialers enable agents to efficiently filter out the 99.5% of people who are not available or not interested. The objective is to find the 0.5 percent who are receptive and directly engage them in making a decision while they are on the phone.

Auto dialer telemarketing can be a very successful way of generating new business, but only when it is done well. There is more to it than simply having the latest telephone dialer technology. There is substantial skill involved in using the tools effectively.

Tips on Telemarketing

Telephone dialers are just one of the key ingredients of a successful telemarketing campaign. The others include:

1. The telemarketing lists or database used to drive the telephone dialers. A high quality list will contain the contact details of individuals who are qualified in terms: socio-economics, geography, product ownership and buying habits. A high quality list is a seriously valuable asset and the owners of such lists are very protective of them. Conversely, the offer of a free telemarketing list should be treated with skepticism.

2. Compliance with telemarketing laws. In the U.S. the FCC levies tens of millions of dollars in fines annually for non-compliance. The penalties for non-compliance are such that it is not worth using predictive telephone dialers either directly or though telemarketing service providers without using a current telemarketing do not call list to match against the list or database to be contacted.

3. The telemarketing scripts. This is where the rubber meets the road. The difference between a good script and an adequate script is enormous. It can be the difference between a successful and a disastrous campaign. Script writing is a job for professionals who understand the importance of testing before committing to production. Even then they will closely monitor telemarketing statistics to identify areas where fine tuning maybe required. As with offers of free lists the offer of free telemarketing scripts should also be treated with skepticism.

4. Are the agents skilled and experienced telemarketers? The task of training and retaining telemarketing staff is time consuming and expensive. Telemarketing companies offering highly discounted services maybe looking for customers to subsidize the training of their agents.

Automatic phone dialers enable businesses of all size to rapidly contact and qualify thousands of potential customers. Compared with alternative tools they are a highly cost effective solution, but only when used correctly.

From Telephone Dialers to Predictive Dialer Software

From Telephone Dialers to Business Phone Tools