The Jawbone Headset - a winning formula

The Aliph Jawbone headset is regularly placed amongst the top two or three best Bluetooth headsets. It was initially released in 2006 and took off immediately. In 2008 the even more stylish NoiseAssassin-Jawbone 2 was released. Aliph's success can be attributed to its narrow focus on noise eliminating Bluetooth head phones.

Aliph's winning formula is the essence of simplicity. It combines the best available noise elimination technology with stylish and distictive design. Undeniably the company has executed the strategy to perfection and produced a premium quality headset.

The stake holders and venture capitalists behind this privately held company can realistically expect an impressive return on investment. The market for Bluetooth earphones is projected to reach 100 million units per annum by 2010 and then keep on growing.

The potential market is enormous. There are still several billion mobile phone users who have not yet heard of Bluetooth earphones or an Aliph Jawbone.

Competition will inevitably intensify, but the Jawbone Bluetooth brand presents a formidable hurdle for new players at the premium end of the headset market. Amongst established competitors Plantronics is the brand to beat. Plantronics is synonymous with wireless phone headsets. Its Discovery, Voyager and Explorer series headsets are excellent. The Plantronics Discovery 925 and Voyager 520 models compete head to head with the Jawbone 2. They have an edge on price and talk time, but don't quite make the cut on style.

Wireless Phone Headsets - from zero to 100 million

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